Strongest Brands Germany 2025

Germany
2025

ANALYSTS & APPRAISERS

1
BULWIENGESA
BULWIENGESA
BRAND VALUE: 90.09
2
PWC
PWC
BRAND VALUE: 82.47
3
KPMG REAL ESTATE
KPMG REAL ESTATE
BRAND VALUE: 79.14
4
EY
EY
BRAND VALUE: 78.22
5
EMPIRICA
EMPIRICA
BRAND VALUE: 75.42
6
KENSTONE REAL ESTATE VALUERS
KENSTONE REAL ESTATE VALUERS
BRAND VALUE: 72.58
7
BLACKLAKE
BLACKLAKE
BRAND VALUE: 71.21
8
DELOITTE
DELOITTE
BRAND VALUE: 71.20
9
ENA EXPERTS
ENA EXPERTS
BRAND VALUE: 70.98
10
WÜEST PARTNER
WÜEST PARTNER
BRAND VALUE: 70.55

ARCHITECTS

1
AS+P ALBERT SPEER + PARTNER
AS+P ALBERT SPEER + PARTNER
BRAND VALUE: 74.34
2
HENN
HENN
BRAND VALUE: 69.76
3
EIKE BECKER_ARCHITEKTEN
EIKE BECKER_ARCHITEKTEN
BRAND VALUE: 67.51
4
KADAWITTFELDARCHITEKTUR
KADAWITTFELDARCHITEKTUR
BRAND VALUE: 65.46
5
RKW ARCHITEKTUR +
RKW ARCHITEKTUR +
BRAND VALUE: 65.09
6
KSP ENGEL
KSP ENGEL
BRAND VALUE: 63.90
7
SAUERBRUCH HUTTON
SAUERBRUCH HUTTON
BRAND VALUE: 62.82
8
HPP
HPP
BRAND VALUE: 62.73
9
ATP ARCHITEKTEN INGENIEURE
ATP ARCHITEKTEN INGENIEURE
BRAND VALUE: 62.46
10
ORTNER & ORTNER BAUKUNST
ORTNER & ORTNER BAUKUNST
BRAND VALUE: 61.94

ASSET MANAGERS

1
QUANTUM
QUANTUM
BRAND VALUE: 85.02
2
HIH REAL ESTATE
HIH REAL ESTATE
BRAND VALUE: 81.29
3
SWISS LIFE ASSET MANAGERS
SWISS LIFE ASSET MANAGERS
BRAND VALUE: 76.24
4
BEOS
BEOS
BRAND VALUE: 75.17
5
PATRIZIA
PATRIZIA
BRAND VALUE: 73.29
6
GRR GROUP
GRR GROUP
BRAND VALUE: 71.31
7
EMPIRA
EMPIRA
BRAND VALUE: 63.97
8
MOMENI GROUP
MOMENI GROUP
BRAND VALUE: 62.13
9
SONAR REAL ESTATE
SONAR REAL ESTATE
BRAND VALUE: 61.65
10
BRANICKS GROUP
BRANICKS GROUP
BRAND VALUE: 61.55

BANKS

1
BERLIN HYP
BERLIN HYP
BRAND VALUE: 91.05
2
DZHYP
DZHYP
BRAND VALUE: 90.14
3
BAYERN LB
BAYERN LB
BRAND VALUE: 80.91
4
LBBW
LBBW
BRAND VALUE: 74.84
5
PBB DEUTSCHE PFANDBRIEFBANK
PBB DEUTSCHE PFANDBRIEFBANK
BRAND VALUE: 68.45
6
BERLINER SPARKASSE
BERLINER SPARKASSE
BRAND VALUE: 65.39
7
HELABA
HELABA
BRAND VALUE: 63.17
8
DEUTSCHE HYPO - NORD/LB
DEUTSCHE HYPO - NORD/LB
BRAND VALUE: 63.08
9
HAMBURG COMMERCIAL BANK
HAMBURG COMMERCIAL BANK
BRAND VALUE: 57.00
10
UNICREDIT HYPOVEREINSBANK
UNICREDIT HYPOVEREINSBANK
BRAND VALUE: 56.53

BROKERS

1
LÜBKEKELBER
LÜBKEKELBER
BRAND VALUE: 88.40
2
ANGERMANN
ANGERMANN
BRAND VALUE: 87.07
3
AENGEVELT
AENGEVELT
BRAND VALUE: 83.04
4
ENGEL & VÖLKERS COMMERCIAL
ENGEL & VÖLKERS COMMERCIAL
BRAND VALUE: 82.36
5
LOGIVEST
LOGIVEST
BRAND VALUE: 78.01
6
REALOGIS
REALOGIS
BRAND VALUE: 77.09
7
NAI APOLLO
NAI APOLLO
BRAND VALUE: 73.85
8
BROCKHOFF
BROCKHOFF
BRAND VALUE: 65.59
9
LÜHRMANN
LÜHRMANN
BRAND VALUE: 64.49
10
COMFORT
COMFORT
BRAND VALUE: 63.40

COMMUNICATION & BRAND CONSULTANTS

1
PB3C
PB3C
BRAND VALUE: 85.98
2
RUECKERCONSULT
RUECKERCONSULT
BRAND VALUE: 84.63
3
STRATEGIEKOLLEGEN
STRATEGIEKOLLEGEN
BRAND VALUE: 78.74
4
TARGA COMMUNICATIONS
TARGA COMMUNICATIONS
BRAND VALUE: 78.29
5
STÖBE.KOMMUNIKATION
STÖBE.KOMMUNIKATION
BRAND VALUE: 77.68
6
APPEL NOWITZKI
APPEL NOWITZKI
BRAND VALUE: 76.57
7
SCRIVIO
SCRIVIO
BRAND VALUE: 75.78
8
MIRIAM BEUL
MIRIAM BEUL
BRAND VALUE: 75.63
9
SEVGY COMMUNICATIONS
SEVGY COMMUNICATIONS
BRAND VALUE: 70.73
10
FIVEANDFRIENDS
FIVEANDFRIENDS
BRAND VALUE: 69.57

DEVELOPERS LOGISTIC

1
GARBE INDUSTRIAL REAL ESTATE
GARBE INDUSTRIAL REAL ESTATE
BRAND VALUE: 91.70
2
PANATTONI
PANATTONI
BRAND VALUE: 90.15
3
VGP
VGP
BRAND VALUE: 86.41
4
P3 LOGISTIK PARKS
P3 LOGISTIK PARKS
BRAND VALUE: 83.05
5
CTP
CTP
BRAND VALUE: 79.79
6
MILEWAY
MILEWAY
BRAND VALUE: 79.01
7
PROLOGIS
PROLOGIS
BRAND VALUE: 76.29
8
GOODMAN GERMANY
GOODMAN GERMANY
BRAND VALUE: 76.36
9
FIEGE
FIEGE
BRAND VALUE: 73.64
10
LOGICOR
LOGICOR
BRAND VALUE: 71.91

DEVELOPERS OFFICE

1
ART-INVEST REAL ESTATE
ART-INVEST REAL ESTATE
BRAND VALUE: 90.08
2
BECKEN
BECKEN
BRAND VALUE: 84.25
3
STRABAG REAL ESTATE
STRABAG REAL ESTATE
BRAND VALUE: 80.17
4
LANDMARKEN AG
LANDMARKEN AG
BRAND VALUE: 67.35
5
QUANTUM
QUANTUM
BRAND VALUE: 67.08
6
EDGE
EDGE
BRAND VALUE: 65.74
7
OFB PROJEKTENTWICKLUNG
OFB PROJEKTENTWICKLUNG
BRAND VALUE: 64.38
8
GROSS & PARTNER
GROSS & PARTNER
BRAND VALUE: 64.35
9
MOMENI GROUP
MOMENI GROUP
BRAND VALUE: 58.06
10
ACCUMULATA
ACCUMULATA
BRAND VALUE: 57.63

DEVELOPERS RETAIL

1
HBB
HBB
BRAND VALUE: 79.89
2
ECE
ECE
BRAND VALUE: 79.10
3
UNIBAIL-RODAMCO-WESTFIELD
UNIBAIL-RODAMCO-WESTFIELD
BRAND VALUE: 71.69
4
REDEVCO
REDEVCO
BRAND VALUE: 67.69
5
B&L GRUPPE
B&L GRUPPE
BRAND VALUE: 62.67
6
CEV HANDELSIMMOBILIEN
CEV HANDELSIMMOBILIEN
BRAND VALUE: 61.95
7
MULTI GERMANY
MULTI GERMANY
BRAND VALUE: 57.00
8
GROSS & PARTNER
GROSS & PARTNER
BRAND VALUE: 54.09
9
GRR RE MANAGEMENT
GRR RE MANAGEMENT
BRAND VALUE: 49.42
10
SONAE SIERRA
SONAE SIERRA
BRAND VALUE: 46.98

EXECUTIVE SEARCH CONSULTANTS

1
GRYNIA CONSULT
GRYNIA CONSULT
BRAND VALUE: 81.97
2
LEADERSLEAD
LEADERSLEAD
BRAND VALUE: 81.10
3
WESTWIND KARRIERE
WESTWIND KARRIERE
BRAND VALUE: 76.70
4
IFP
IFP
BRAND VALUE: 75.33
5
ARTES RECRUITMENT
ARTES RECRUITMENT
BRAND VALUE: 73.61
6
EGON ZEHNDER
EGON ZEHNDER
BRAND VALUE: 72.53
7
FRED EXECUTIVE SEARCH
FRED EXECUTIVE SEARCH
BRAND VALUE: 66.24
8
KIENBAUM
KIENBAUM
BRAND VALUE: 65.70
9
HEIDRICK & STRUGGLES
HEIDRICK & STRUGGLES
BRAND VALUE: 58.83
10
MERCURI URVAL
MERCURI URVAL
BRAND VALUE: 55.86

FACILITY MANAGERS

1
DR. SASSE GRUPPE
DR. SASSE GRUPPE
BRAND VALUE: 77.69
2
STRABAG PFS
STRABAG PFS
BRAND VALUE: 75.72
3
APLEONA REAL ESTATE MANAGEMENT
APLEONA REAL ESTATE MANAGEMENT
BRAND VALUE: 72.79
4
GOLDBECK
GOLDBECK
BRAND VALUE: 71.87
5
WISAG
WISAG
BRAND VALUE: 63.40
6
SPIE
SPIE
BRAND VALUE: 61.86
7
ENGIE
ENGIE
BRAND VALUE: 60.59
8
HEICO GROUP
HEICO GROUP
BRAND VALUE: 58.04
9
CAVERION
CAVERION
BRAND VALUE: 51.11
10
PIEPENBROCK
PIEPENBROCK
BRAND VALUE: 46.72

INTEGRATED RE MANAGERS

1
DREES & SOMMER
DREES & SOMMER
BRAND VALUE: 90.31
2
CBRE
CBRE
BRAND VALUE: 87.45
3
JLL
JLL
BRAND VALUE: 78.50
4
BNP PARIBAS REAL ESTATE
BNP PARIBAS REAL ESTATE
BRAND VALUE: 77.85
5
APLEONA RE MANAGEMENT
APLEONA RE MANAGEMENT
BRAND VALUE: 75.33
6
ECE
ECE
BRAND VALUE: 72.55
7
SAVILLS
SAVILLS
BRAND VALUE: 67.22
8
CUSHMAN & WAKEFIELD
CUSHMAN & WAKEFIELD
BRAND VALUE: 65.91
9
ARCADIS
ARCADIS
BRAND VALUE: 65.30
10
COLLIERS INTERNATIONAL
COLLIERS INTERNATIONAL
BRAND VALUE: 64.58

INVESTORS

1
UNION INVESTMENT RE
UNION INVESTMENT RE
BRAND VALUE: 92.67
2
DEKA IMMOBILIEN
DEKA IMMOBILIEN
BRAND VALUE: 88.44
3
HIH INVEST REAL ESTATE
HIH INVEST REAL ESTATE
BRAND VALUE: 81.41
4
BLACKSTONE
BLACKSTONE
BRAND VALUE: 82.22
5
QUANTUM
QUANTUM
BRAND VALUE: 81.41
6
PATRIZIA
PATRIZIA
BRAND VALUE: 80.55
7
SWISS LIFE AM
SWISS LIFE AM
BRAND VALUE: 76.71
8
SAVILLS IM
SAVILLS IM
BRAND VALUE: 76.62
9
PIMCO
PIMCO
BRAND VALUE: 75.03
10
VALUES
VALUES
BRAND VALUE: 74.91

LAWYERS

1
GSK STOCKMANN
GSK STOCKMANN
BRAND VALUE: 89.34
2
FPS
FPS
BRAND VALUE: 84.21
3
GREENBERG TRAURIG
GREENBERG TRAURIG
BRAND VALUE: 82.05
4
CLIFFORD CHANCE
CLIFFORD CHANCE
BRAND VALUE: 81.21
5
CMS
CMS
BRAND VALUE: 79.84
6
NOERR
NOERR
BRAND VALUE: 72.96
7
GÖRG
GÖRG
BRAND VALUE: 69.72
8
DLA PIPER
DLA PIPER
BRAND VALUE: 69.57
9
NORTON ROSE FULLBRIGHT
NORTON ROSE FULLBRIGHT
BRAND VALUE: 64.14
10
ARNECKE SIBETH DABELSTEIN
ARNECKE SIBETH DABELSTEIN
BRAND VALUE: 63.45

PROJECT MANAGERS

1
DREES & SOMMER
DREES & SOMMER
BRAND VALUE: 92.71
2
ARCADIS
ARCADIS
BRAND VALUE: 81.18
3
KVL GROUP
KVL GROUP
BRAND VALUE: 76.34
4
SMV
SMV
BRAND VALUE: 66.38
5
ASSMANN BERATEN + PLANEN
ASSMANN BERATEN + PLANEN
BRAND VALUE: 58.54
6
BAUWENS
BAUWENS
BRAND VALUE: 56.61
7
LEITWERK
LEITWERK
BRAND VALUE: 49.33
8
OMNICON
OMNICON
BRAND VALUE: 49.23
9
APO PROJEKT
APO PROJEKT
BRAND VALUE: 48.69
10
DU DIEDERICHS
DU DIEDERICHS
BRAND VALUE: 48.16

PROPERTY MANAGERS

1
TATTERSALL LORENZ
TATTERSALL LORENZ
BRAND VALUE: 85.85
2
STRABAG PFS
STRABAG PFS
BRAND VALUE: 77.93
3
GOLDBECK
GOLDBECK
BRAND VALUE: 76.22
4
TECTAREAL
TECTAREAL
BRAND VALUE: 73.44
5
APLEONA REAL ESTATE MANAGEMENT
APLEONA REAL ESTATE MANAGEMENT
BRAND VALUE: 71.76
6
HBB
HBB
BRAND VALUE: 68.37
7
HEICO GROUP
HEICO GROUP
BRAND VALUE: 61.59
8
3PM SERVICES
3PM SERVICES
BRAND VALUE: 62.32
9
IPH
IPH
BRAND VALUE: 61.35
10
MVGM
MVGM
BRAND VALUE: 60.01

DEVELOPERS RESIDENTIAL

1
INSTONE RE
INSTONE RE
BRAND VALUE: 87.92
2
BONAVA
BONAVA
BRAND VALUE: 86.37
3
PANDION
PANDION
BRAND VALUE: 78.20
4
BÜSCHL UNTERNEHMENSGRUPPE
BÜSCHL UNTERNEHMENSGRUPPE
BRAND VALUE: 77.81
5
BUWOG
BUWOG
BRAND VALUE: 75.30
6
TEN BRINKE
TEN BRINKE
BRAND VALUE: 74.01
7
BPD
BPD
BRAND VALUE: 70.42
8
ZECH GROUP
ZECH GROUP
BRAND VALUE: 68.60
9
OTTO WULFF
OTTO WULFF
BRAND VALUE: 67.99
10
GROTH GRUPPE
GROTH GRUPPE
BRAND VALUE: 65.83

ENERGY EFFICIENCY

1
AEDIFION
AEDIFION
BRAND VALUE: 82.39
2
DABBEL
DABBEL
BRAND VALUE: 75.09
3
COMGY
COMGY
BRAND VALUE: 72.23
4
SYNAVISION
SYNAVISION
BRAND VALUE: 71.53
5
THERMOSPHR
THERMOSPHR
BRAND VALUE: 70.51
6
PAUL
PAUL
BRAND VALUE: 67.52
7
ENVIRIA ENERGY
ENVIRIA ENERGY
BRAND VALUE: 62.25
8
KIWIGRID
KIWIGRID
BRAND VALUE: 61.08
9
NEOOM
NEOOM
BRAND VALUE: 60.84
10
1KOMMA5°
1KOMMA5°
BRAND VALUE: 59.51

REFURBISHMENT & OPPORTUNITY ANALYSIS

1
CAALA
CAALA
BRAND VALUE: 82.13
2
PROPERTYMAX
PROPERTYMAX
BRAND VALUE: 74.86
3
METABUILD
METABUILD
BRAND VALUE: 72.03
4
ECOWORKS
ECOWORKS
BRAND VALUE: 71.72
5
SYTE
SYTE
BRAND VALUE: 71.58
6
URBANISTIC
URBANISTIC
BRAND VALUE: 67.30
7
RENOWATE
RENOWATE
BRAND VALUE: 62.06
8
FUCHS & EULE
FUCHS & EULE
BRAND VALUE: 60.89
9
BEYONDTECH
BEYONDTECH
BRAND VALUE: 60.65
10
GREENPASS
GREENPASS
BRAND VALUE: 59.32
Source: Real Estate Brand Value Study 2025